Why is marketing so damn emotional? So. Much. Energy. goes into worrying about: Do I sound authentic? Like me and not like a salesman? Being visible, exposing ourselves, and being vulnerable Whether it’s actually working to get clients If we are doing it right or doing it enough Why isn’t this thing working for me … read more
Anti-Racism Commitments
I’ll be totally honest. I’ve been hesitant to make a big statement about what I’m doing in my biz to be anti-racist. Why? (Hint. It’s not because I’m not committed to it.) On the one hand, I didn’t want it to look like I was just jumping on the anti-racism bandwagon as of a … read more
Black Sanctuary Gardens – A Powerful Equity Business Model
I’m really excited to introduce you to my client Leslie Bennett, owner of Pinehouse Edible Gardens and Black Sanctuary Gardens. I can’t tell you how much I love what Leslie’s up to!! And I want to ask you to consider contributing to a special project she’s raising money for. Leslie’s main work is a very … read more
Being Black in Nature (Support This Org)
The incident three weeks ago where white woman Amy Cooper called the cops on Christian Cooper, a Black man birding in Central Park, shows us that it’s not actually safe for Black folks to enjoy nature. This is heartbreaking and unjust. Nature needs to be a place for ALL OF US to slow down and reconnect … read more
White People, We Have to Do Better
What an awful week this has been. To the Black folks in my community: My heart goes out to you, and I hope you can give yourself some space to grieve and take care of yourself this week ❤️ To the white folks in my community: We have to do better. Being actively anti-racist, not … read more
The Super Beta: Welcome to the Age of Experimentation
If there’s one thing that’s been really fun about running a business during a pandemic, it’s the opportunity to get super creative, and to witness the vast creativity that I’m seeing ALL over the place. People are doing such cool shit, right?! It’s ALWAYS been a big benefit of running your own business that you … read more
The Biggest Mistake Folks are Making with Virtual Events
A couple weeks ago, I held a daylong retreat for 15 of my clients that was intended to be 100% outdoors — online. As you might imagine, I had a little apprehension about going virtual, but I’d been planning to do it this fall anyways, and well, here was my opportunity (seems the pandemic is … read more
It’s Not Biz As Usual – So Don’t Message Like It Is
The last thing you want is to sound slimy, icky or like you’re taking advantage of people in a crisis. And yet, it’s happening! We can see it in our Facebook ads everyday. I know you don’t want to join that party. Nor do you want to be that oblivious person who just keeps … read more
4 Q’s to Help You Decide What to Offer Right Now and How to Price It
If you’re like most of my clients, one of your top issues right now is figuring out what exactly to offer and how to price it. You’ve heard me talk a lot about NOT reinventing the wheel, because well, that takes a lot of time and energy and can also take you out of your … read more
[Non-Biz] NATURE Healing Resources From My Friends, Clients & Colleagues
Happy Earth Day. ❤️ Thankfully, one thing we can still do is GET OUTSIDE. Even if it’s just your backyard or neighborhood. And it’s more important than ever. So I’ve compiled a list of resources to help you navigate these times, all calling on the power of Mama Nature. These offerings range from free … read more