They’re an amazing way to work, and I’ll tell you why in a moment, even if you’re skeptical.
But first, I want to point out a problem with the way packaging is sold to business owners primarily as a way for you to earn more money, basically by taking a bunch of one-off sessions, wrapping ‘em up, adding some free bonus, and hiking the price up to “luxury VIP level.”
But that doesn’t feel good to you, does it?
It’s a bummer very few people talk about the real value of doing work in a package model.
It’s actually better for your clients.
Now of course there are always exceptions, and occasionally one-off sessions are the way to go (although I would argue those can even be packaged!).
But for the most part, when you work with someone in-depth, over time, don’t you see better results?
Don’t your clients start achieving what they came to you for?
Don’t you start seeing how powerful your work is?
Do you find that it’s not necessarily about how many minutes and hours you spend with them, but also about all the growth they’re doing in between sessions too, while held in your process?
Isn’t everyone happier?
But here’s the thing...
It takes time, energy, presence, courage, skills, experience, money, and availability to hold people in a long-term process.
That’s a lot!!
To help people truly achieve their visions and goals, you’ll need to add in some extra support here and there, sometimes in the form of your time between sessions, sometimes in the form of resources you’ve already labored to create, sometimes offerings from aligned colleagues, and certainly in the form of energetically holding people in a process.
You are taking people on a journey of change.
Between this and the fact that packages actually work better to help people achieve their goals...
Packages should cost more than 10 one-off sessions simply added together!
Plus there is that massive bonus that you get to have more consistent and predictable income with less marketing overall.
But that’s really just the icing on the cake.
The value of your packages is in the results. And you can get better results (most of the time) working with people inside the commitment of a package. It might be one month or one year, but packages (when specific and created properly) bring results.
And that’s what people are paying your for. Not your time. Not your modality.
They want something to change. You can help them.